RETAIN TOP TALENT IN THE FUTURE OF WORK

Improve post-pandemic employee engagement with machine learning insights
  • End-to-end data analysis of proprietary employee survey results with specific recommendations for next steps
  • Using Python, Tableau and MySQL for analysis of big data, statistical and predictive modeling, data management and visualization
  • Translate complex insights effectively and clearly for senior management's post-pandemic workforce planning
  • Completed August 2022

The future of PR looks like us

A compelling campaign celebrating diversity in the PR industry, built with R.A.C.E. theory
  • Recognized by the Canadian PR Society Toronto chapter with two 2021 ACE Awards for Canadian Diversity, Equity and Inclusion Campaign of the Year (Gold) and Student Campaign of the Year, Executed (Gold)
  • Designed and executed for the Canadian Council of Public Relations Firms and Centennial College
  • Audiences: PR professionals, students and potential students/applicants
  • ​Tactics included:
    • Podcast series and companion blogs published by industry associations
    • Virtual career chat with diverse panelists
    • #PRitForward social media campaign and giveaway
  • December 2020 to March 2021

Customer Data analysis report (SAS)

Analytic modeling with SAS Enterprise Miner
  • ​Analyzing a travel agency's customer data to predict the best potential customer to market a new holiday travel package
  • Completed Dec. 17, 2021

MySQL Marketing analysis

Data exploration and analysis using MySQL
  • ​Studying sales and marketing data with MySQL to understand factors contributing to an unusual drop in product sales
  • Includes comparison between products and a look at email marketing statistics
  • Completed April 2022

Product launch analysis with R

Exploring and evaluating FinTech product expansion strategies with RStudio
  • ​End-to-end data analysis with RStudio to underpin a FinTech product expansion strategy, including data preparation, exploration, modeling, visualization and communication to senior management
  • Completed Dec. 10, 2021

A Taste of Turkish Cuisine

Interactive virtual baking event
  • ​Nov. 24, 2020 5:30 - 6:30 p.m. EST
  • Eventbrite, Zoom, Facebook Live and Instagram Live
  • Attendees learned to bake a Turkish dish from Chef Matthew Duffy and Centennial College students Poopak Hakkak and Luana Pranstete Fabricio.
  • 189 registrants and 1,700+ views from every continent except Antarctica

Influencer report

Media monitoring and assessment
  • ​Track an influencer's social media content and evaluate their impact, including individual, platform and business assessments
  • Tools used: Meltwater, Keyhole, Brand24, SocialBlade, Twitonomy and Ninjalitics
  • Completed Oct. 16, 2020

Feature article

Research and writing
  • ​Title: Argentine maestro illustrates UNESCO-recognized art technique
  • Covered a virtual workshop hosted by Centennial College for the college's blog
  • Published Dec. 14, 2020

bRAND FILM (2019)

Creative direction of audio-visual presentations
  • ​Led the team creating Profood's brand films (9-min. AVP for the company museum's theatre and 4.5-min. AVP for online promotion)
  • Wrote script, coordinated logistics, film and photo shoots in three locations; and managed stakeholders across the supply chain

Website (2016 - 2022)

Simple Not Stressful: minimalism for maximal living
  • ​Designed and maintained GDPR- and CASL-compliant website, social media and email list with weekly blog posts and newsletters
  • Offered an online course taken by 200+ students
  • Featured on radio, live stream interviews and guest posts for website promotion
Daisy is an outstanding communicator and leader. I have always seen her as a leader of our class, from her unbelievable dedication to the [post-grad PR] program and ability to light up any room she’s in. She is an inspiring, hard-working and disciplined individual. She is so talented and will undoubtedly soar in the communications world.
- Olivia Flynn, Toronto
SENIOR ACCOUNT EXECUTIVE, EVANGELINE PR
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Copyright © 2020- Daisy Johanna Uy All Rights Reserved

All material in this portfolio has been produced by me personally and demonstrates my capabilities. As well, I've credited others I've collaborated with to create these materials.